I build brands and launch products.

I mentor business startups.

Founders get the benefit of a career spent selling, building brands and launching products: how to find the first customers, position against competitors, take a product to market and prepare to raise. If you are building a startup and would value a mentor, email me with a short note on what you are working on.

I am a commercial leader and marketer. My career rests on one skill: putting the right product in front of the right buyer, then making it the obvious choice.

I started in property, in prime residential sales in Elstree and Radlett and then as a commercial property consultant in Mayfair. From there I moved into digital marketing, working with national sports teams and in telecoms. I have also led consumer brands: as Chief Commercial Officer at BassBuds I secured distribution with QVC, Selfridges, Tesco and Argos, and as CEO of UpYours I took ChinUp Mask to Best New Face Mask at the Pure Beauty Awards. In blockchain I led brand, marketing and fundraising for projects across DeFi, GameFi and real world assets, including four token launches and presales that raised multiple millions.

Today my focus is AI. When a customer asks ChatGPT to recommend a firm, it does not return ten links. It names a handful of businesses. I founded SearchScore to measure who gets named and why, and wrote Get Recommended by AI to show businesses how to become one of them.

I also mentor business startups, passing on what I have learned about selling, branding and launching. I build lean teams by design. The right people, equipped with the right tools, can outperform organisations many times their size. I write about that, and about AI agents, tokenised assets, stablecoins and search, on my blog.